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Series: Next Wave: New Directions in Women's Studies
Published: 03 November 2017
DOI: 10.1215/9780822372554-006
EISBN: 978-0-8223-7255-4
Book Chapter

By Shalini Shankar
Published: 30 March 2015
EISBN: 978-0-8223-7561-6
... assemblage casting corporate sponsorship digital marketing social media ...
Published: 30 March 2015
DOI: 10.1215/9780822375616-005
EISBN: 978-0-8223-7561-6
... This chapter examines processes integral to producing ads for broadcast media, as well as emerging approaches to digital media and marketing. It illustrates how “assemblages” of diversity are produced through the politics of casting, brand, and diversity. The chapter traces how Asian American...
Published: 30 March 2015
DOI: 10.1215/9780822375616-006
EISBN: 978-0-8223-7561-6
..., and an increased emphasis on digital and social media, it considers current debates and future paths for the advertising industry. It analyzes the competing approaches between general market advertising wishing to represent diversity multicultural advertising. The chapter investigates the impact...
Published: 21 October 2015
DOI: 10.1215/9780822374886-001
EISBN: 978-0-8223-7488-6
... Asian superbloggers became a visible presence in the digital fashion media economy during the second half of the 2000s, but the conditions that facilitated their rise were in place decades earlier. The introduction describes the broader context of the Asian superblogger phenomenon, beginning...
Published: 18 April 2017
DOI: 10.1215/9780822373629-009
EISBN: 978-0-8223-7362-9
... argued, Solomon-Godeau observes that it remains alive and well (which is by no means to say that she endorses it). These recent manifestations of documentary, some of which are assimilated into artistic networks and markets, are haunted by the eclipse of evidentiary certainty but simultaneously entranced...
Book Chapter

By Sean Cubitt
Series: a Cultural Politics Book
Published: 01 January 2017
DOI: 10.1215/9780822373476-002
EISBN: 978-0-8223-7347-6
... the inhuman and cyborg nature of the energy market and its players, the second part of the chapter traces the colonial origins and continuing colonial practice of energy production, specifically fossil fuels, hydroelectricity, and nuclear power. It traces its impacts on indigenous peoples and the blindness...
Published: 07 September 2015
DOI: 10.1215/9780822375302-004
EISBN: 978-0-8223-7530-2
... of digital epidermalization by focusing on branding and the role of prototypical whiteness in the development of contemporary biometric information technology, such as fingerprint data, retina scans, and facial recognition. The chapter concludes with a discussion of the branding of blackness in contemporary...
Published: 18 April 2017
DOI: 10.1215/9780822373629-001
EISBN: 978-0-8223-7362-9
... Solomon-Godeau’s introduction reflects on decades of thinking and writing about photography. She links her earlier concerns to more recent changes brought about by the luxury market for large-scale photography, the shift from analogue to digital, and the new relationships that shift has...
Book Chapter

By Aihwa Ong
Published: 07 October 2016
EISBN: 978-0-8223-7364-3
... claim that genetic traits among populations in Asia that are relatively new to medical genomics—and being gathered "in the wild"—gain value from being calculated and databased. The author argues that the ethnic heuristic is deployed as an “immutable mobile” that digitally includes majority populations...