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Published: 01 April 2013
DOI: 10.1215/9780822395881-005
EISBN: 978-0-8223-9588-1
... Four Kitty Backlash What’s Wrong with Cute...
Published: 01 April 2013
DOI: 10.1215/9780822395881-008
EISBN: 978-0-8223-9588-1
... Chapter Seven Japan’s Cute-­Cool as Global Wink It is not so much Japan itself as a compelling culture, power, or place that gets signified (despite the fact that this is precisely what the Japanese government is trying to capitalize on in all the rheto...
Published: 15 January 2004
DOI: 10.1215/9780822385813-003
EISBN: 978-0-8223-8581-3
...3 Cuteness as Japan’s Millennial Product Anne Allison What about Pokémon has made it such a global sensation? And how has Japan achieved this success in what is one of the toughest corners of the world market, long dominated by the United States? The field of children’s...
Published: 21 October 2015
DOI: 10.1215/9780822374886-001
EISBN: 978-0-8223-7488-6
... with the globalization of Asian cute culture in the 1980s; proceeding through to what is popularly referred to as the Asian moment in fashion, marked by the rapid growth of luxury markets in parts of Asia in the midst of the Great Recession; and to the increasing centrality of social media in fashion...
Published: 09 August 1985
DOI: 10.1215/9780822382959-039
EISBN: 978-0-8223-8295-9
...Plain, Absolutely Unrefined yessir buddy three moon pies and a nehi grape you see them five boys on that fence across the street hangin out actin cute...
Published: 10 January 2003
EISBN: 978-0-8223-8480-9
... competition 58 8. Amateur aerobics competition 58 9. Fitness club advertising campaign 65 10. The staff room 71 11. Rolling pool mats 78 12. The idealized ‘‘look’’ of an aerobics instructor 96 13. Hip-hop aerobics 99 14. Car advertisement using youth as a marketing tool 152 15. Model with ‘‘cute’’ hair...
Book Chapter

By Rafael Campo
Book: The Enemy
Published: 17 April 2007
DOI: 10.1215/9780822389576-038
EISBN: 978-0-8223-8957-6
..., (the cuteness of cloned lambs, adorable septuplets, galaxies as finely wrought as grandmother’s lace handkerchiefs), so what we feared was something more like having far too much—my mother’s recipe for sauce perfected by immortalized tomatoes, red like no tomorrow, red beyond belief. Now...
Book Chapter

By Hettie Jones
Published: 23 September 2016
DOI: 10.1215/9780822374152-012
EISBN: 978-0-8223-7415-2
.... Lucia Berlin writes Helene about having to write for job five pages on her poetics. Hettie proposes a class in Poetic Techniques at SUNY Purchase. Helene confesses to being scattered. Hettie’s narrative concludes that Helene “came along too soon” for art classes. They discuss the word “cute” when Helene...
Book Chapter

By Christine R. Yano
Published: 01 April 2013
DOI: 10.1215/9780822395881-011
EISBN: 978-0-8223-9588-1
... “Bubbles Bubblicious” (Akiyama art Cook, Daniel, 29 – 30, 48 series), 246 Cool Japan, 105, 257 – 63 Burlesque Hour, The, 168 coolness, 5, 26 – 29, 30, 62, 237. See also “Butoh Cabaret,” 168 – 69 Japanese Cute-Cool­ buzz. See marketing...
Published: 01 April 2013
DOI: 10.1215/9780822395881-001
EISBN: 978-0-8223-9588-1
... 2007, ending with what they call “Cute Overload.” There, as an ex- ample of this overload (see figure I-­1), stand two young women in various shades of pink (with some splashes of red) from head to toe: shocking pink hair adorned with multiple pink barrettes, fuzzy pink kitten earmuffs, pink...
Published: 15 January 2004
DOI: 10.1215/9780822385813-008
EISBN: 978-0-8223-8581-3
..., totaling fourteen boys and eighteen girls, aged six to eleven. Based on our understanding of the Pokémon texts and on our preliminary findings from the questionnaires and informal interviews we conducted in February and March, our interview schedule was designed to investigate the themes of cuteness...
Book Chapter

By Joseph Tobin
Published: 15 January 2004
DOI: 10.1215/9780822385813-014
EISBN: 978-0-8223-8581-3
... INDEX Americanization, of Israeli society, 171 247–48; and coolness, 235–37; and cuteness, Anime: Akira, 53; vs. American ‘‘limited anima- 179–81; failing, 235, 252; masculine features tion’’ style, 17...
Published: 28 March 2003
DOI: 10.1215/9780822384380-008
EISBN: 978-0-8223-8438-0
... Exam- ples of characters commonly hung from keitai include Sanrio’s mouthless kitty known as Hello Kitty and Sony’s virtual email pink pet known as PostPet. At first sight, these ‘‘cute’’ (kawaii) characters may seem to rein- force highly conventional gender and sexuality stereotypes. However, the...
Book Chapter

By Christine R. Yano
Published: 01 April 2013
DOI: 10.1215/9780822395881-010
EISBN: 978-0-8223-9588-1
... a Tokyo Hostess Club. Chicago: University of Chicago Press.  . 1996. Permitted and Prohibited Desires: Mothers, Comics, and Censorship in Japan. Boulder: Westview Press.  . 2004. “Cuteness as Japan’s Millennial Product.” In Pikachu’s Global Adventure: The Rise and Fall of Pokémon, ed...
Published: 01 April 2013
DOI: 10.1215/9780822395881-006
EISBN: 978-0-8223-9588-1
... subversion, I acknowledge differing degrees, from merely overturning our expectations to more deliberate — if gentle —  politicized acts. These subversions turn cute on its head, taking Hello Kitty to places Sanrio had perhaps never dreamed. Or had they? This chapter focuses on fan meanings, but also...
Book Chapter

By Christine R. Yano
Published: 01 April 2013
DOI: 10.1215/9780822395881-009
EISBN: 978-0-8223-9588-1
... Mickey Mouse’s large mouth (1994:127). 9. Sanrio’s use of such simple design has come under suspicion of copyright infringement in a lawsuit filed by the Dutch author and illustrator Dick Bruna, whose austerely abstracted cute rabbit Miffy (created in 1955; popular in Japan shortly thereafter...
Published: 15 January 2004
EISBN: 978-0-8223-8581-3
... can be more accurately described as dupes or savants, passive consumers or active coconstructors of the Pokémon world. Analyses that contextualize the Pokémon phenomenon within the history of computer games, animation, character merchandising, and cuteness both in Japan and globally can help us...
Published: 01 April 2013
DOI: 10.1215/9780822395881-002
EISBN: 978-0-8223-9588-1
... like Hello Kitty and Miffy [a Dick Bruna character] when I was still in junior high school. I especially liked Miffy. She had a no-­expression face, but I still thought she was really cute. Stuff I really thought cute all had in common that they have no smile or other expression. Hello...
Published: 01 April 2013
EISBN: 978-0-8223-9588-1
... interviewed Japanese students about the concept of kawaii (cute). I began conducting interviews at Sanrio itself in 2002, when I traveled to South San Francisco and interviewed several em- ployees (at the time, this was where the main branch office in charge of company operations in the Americas was...
Published: 15 January 2004
DOI: 10.1215/9780822385813-012
EISBN: 978-0-8223-8581-3
... ‘‘losers’’ like Jimmy behind, pursuing his Pokémon interest by talking to the eight-year-olds at the bus stop. POKÉMON AND THE PROBLEM OF PREADOLESCENT MASCULINITY A problem that Pokémon presents for growing boys is the cuteness of the monsters and the mythos. ‘‘Cute’’ suggests not only ‘‘for...