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Book Chapter

“True Advertising Means Promoting a Good Thing through a Good Form” Advertising in the German Democratic Republic

By Pamela E. Swett, Anne Kaminsky, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-011
EISBN: 978-0-8223-9035-0
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Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

By Shalini Shankar
Published: 30 March 2015
DOI: 10.1215/9780822375616
EISBN: 978-0-8223-7561-6
Book Chapter

Future Advertising Dick’s Ubik and the Digital Ad

By Mark Poster
Published: 09 August 2006
DOI: 10.1215/9780822388470-016
EISBN: 978-0-8223-8847-0
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Book Chapter

Interactive Television and Advertising Form in Contemporary U.S. Television

By Jan Olsson, William Boddy, Lynn Spigel
Series: Console-ing Passions
Published: 09 November 2004
DOI: 10.1215/9780822386278-006
EISBN: 978-0-8223-8627-8
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Book Chapter

Marketing, Modernity, and “the German People’s Soul” Advertising and Its Enemies in Late Imperial Germany, 1896-1914

By Pamela E. Swett, Kevin Repp, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-002
EISBN: 978-0-8223-9035-0
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Book Chapter

Visions of Prosperity The Americanization of Advertising in Interwar Germany

By Pamela E. Swett, Corey Ross, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-003
EISBN: 978-0-8223-9035-0
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Book Chapter

“Planting a Forest Tall and Straight Like the German Volk ” Visualizing the Volksgemeinschaft through Advertising in German Forestry Journals, 1933-1945

By Pamela E. Swett, Michael Imort, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-005
EISBN: 978-0-8223-9035-0
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Book Chapter

“The History of Morals in the Federal Republic” Advertising, PR, and the Beate Uhse Myth

By Pamela E. Swett, Elizabeth Heineman, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-009
EISBN: 978-0-8223-9035-0
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Book Chapter

“Wowman! The World’s Most Famous Drug-Dog” Advertising, the State, and the Paradox of Consumerism in the Federal Republic

By Pamela E. Swett, Robert P. Stephens, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-010
EISBN: 978-0-8223-9035-0
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Selling Modernity: Advertising in Twentieth-Century Germany

Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350
EISBN: 978-0-8223-9035-0
Book Chapter

The Pharmaceutical Gaze Psychiatry, Scopophilia, and Psychotropic Medication Advertising, 1964’1985

By Lester D. Friedman, Jonathan M. Metzl
Published: 15 April 2004
DOI: 10.1215/9780822385530-003
EISBN: 978-0-8223-8553-0
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Book Chapter

The Nurse-Saver and the TV Hostess Advertising Hospital Television, 1950’1970

By Lester D. Friedman, Joy V. Fuqua
Published: 15 April 2004
DOI: 10.1215/9780822385530-007
EISBN: 978-0-8223-8553-0
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Book Chapter

Advertising and Audience Fragmentation

By Bryan McCann
Published: 13 April 2004
DOI: 10.1215/9780822385639-008
EISBN: 978-0-8223-8563-9
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Book Chapter

Advertising

By Timothy D. Taylor, Mark Katz, Tony Grajeda
Published: 05 June 2012
EISBN: 978-0-8223-9391-7
Book Chapter

McLuhan as Prescription Drug Actionable Theory and Advertising Industries

By Marc Steinberg, Marc Steinberg, Alexander Zahlten
Published: 24 February 2017
DOI: 10.1215/9780822373292-006
EISBN: 978-0-8223-7329-2
... the introduction of the Canadian media theorist’s work. This introduction was channeled by a kind of doppelgänger theorist who both mirrors and redirects McLuhan’s very flexible body of work: Takemura Ken’ichi, a man deeply embedded in the advertising world. The chapter outlines the contours of the lively public...
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Shoveling Smoke: Advertising and Globalization in Contemporary India

By William Mazzarella
Published: 15 July 2003
DOI: 10.1215/9780822385196
EISBN: 978-0-8223-8519-6
Book Chapter

Locations Advertising and the New Swadeshi

By William Mazzarella
Published: 15 July 2003
DOI: 10.1215/9780822385196-001
EISBN: 978-0-8223-8519-6
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Book Chapter

The Gendered Psychodynamics of Pharmaceutical Advertising, 1964-97

By Jonathan Michel Metzl
Published: 16 April 2003
DOI: 10.1215/9780822386704-004
EISBN: 978-0-8223-8670-4
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Book Chapter

Pharmaceutical Witnessing and Direct-to-Consumer Advertising

By Joseph Dumit
Series: Experimental Futures
Published: 15 August 2012
DOI: 10.1215/9780822393481-003
EISBN: 978-0-8223-9348-1
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Book Chapter

The “Revolution” in Advertising and University Discourse

By Justin Clemens, Matthew Sharpe, Russell Grigg
Series: [sic] Series
Published: 02 May 2006
DOI: 10.1215/9780822387602-017
EISBN: 978-0-8223-8760-2
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