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Seville Expo 1992

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Book Chapter

By Marisol Negrón
Series: Refiguring American Music
Published: 20 September 2024
EISBN: 978-1-4780-5987-5
... Seville Expo 1992 nation branding economic development Puerto Rico es salsa cultural nationalism ...
Series: Refiguring American Music
Published: 20 September 2024
DOI: 10.1215/9781478059875-005
EISBN: 978-1-4780-5987-5
... Chapter 4 traces the attempt of Puerto Rico governor Rafael Hernández Colón to mobilize salsa’s Nuyorican meanings and global popularity as part of a national branding campaign curated for the Puerto Rico exhibit at the 1992 Universal Expo in Seville. Mobilized as a repository of Puerto Rico’s...
Series: Refiguring American Music
Published: 20 September 2024
EISBN: 978-1-4780-5987-5
...After the Boom Is Gone, 1980–2000s Chapter 4 traces the attempt of Puerto Rico governor Rafael Hernández Colón to mobilize salsa’s Nuyorican meanings and global popularity as part of a national branding campaign curated for the Puerto Rico exhibit at the 1992 Universal Expo in Seville...