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Marshall McLuhan in Japan

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Published: 24 February 2017
EISBN: 978-0-8223-7329-2
... Takemura Ken’ichi Marshall McLuhan in Japan global McLuhan advertising theory and practice ...
Published: 24 February 2017
DOI: 10.1215/9780822373292-006
EISBN: 978-0-8223-7329-2
... This chapter details the interpretation in Japan of one of the ur-texts of media theory in North America and (Western) Europe, Marshall McLuhan’s Understanding Media . McLuhan’s work also possesses canonical status in Japan, where the term media-ron (“media theory”) emerges around...
Published: 24 February 2017
EISBN: 978-0-8223-7329-2
...Practical Theory This chapter details the interpretation in Japan of one of the ur-texts of media theory in North America and (Western) Europe, Marshall McLuhan’s Understanding Media . McLuhan’s work also possesses canonical status in Japan, where the term media-ron (“media theory...