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Book Chapter

Illustrations

By Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Foreword

By Pamela E. Swett, Victoria de Grazia, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Acknowledgments

By Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Introduction

By Pamela E. Swett, Pamela E. Swett, S. Jonathan Wiesen, S. Jonathan Wiesen, Jonathan R. Zatlin ...
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-001
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Marketing, Modernity, and “the German People’s Soul” Advertising and Its Enemies in Late Imperial Germany, 1896-1914

By Pamela E. Swett, Kevin Repp, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-002
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Visions of Prosperity The Americanization of Advertising in Interwar Germany

By Pamela E. Swett, Corey Ross, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-003
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Branding Germany Hans Domizlaff’s Markentechnik and Its Ideological Impact

By Pamela E. Swett, Holm Friebe, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-004
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

“Planting a Forest Tall and Straight Like the German Volk ” Visualizing the Volksgemeinschaft through Advertising in German Forestry Journals, 1933-1945

By Pamela E. Swett, Michael Imort, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-005
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Selling the “Racial Community” Kraft durch Freude and Consumption in the Third Reich

By Pamela E. Swett, Shelley Baranowski, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-006
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

“Die erfrischende Pause” Marketing Coca-Cola in Hitler’s Germany

By Pamela E. Swett, Jeff Schutts, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-007
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Lufthansa Welcomes You Air Transport and Tourism in the Adenauer Era

By Pamela E. Swett, Guillaume de Syon, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-008
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

“The History of Morals in the Federal Republic” Advertising, PR, and the Beate Uhse Myth

By Pamela E. Swett, Elizabeth Heineman, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-009
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

“Wowman! The World’s Most Famous Drug-Dog” Advertising, the State, and the Paradox of Consumerism in the Federal Republic

By Pamela E. Swett, Robert P. Stephens, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-010
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

“True Advertising Means Promoting a Good Thing through a Good Form” Advertising in the German Democratic Republic

By Pamela E. Swett, Anne Kaminsky, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-011
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Promoting Socialist Cities and Citizens East Germany’s National Building Program

By Pamela E. Swett, Greg Castillo, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-012
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

“Serve Yourself!” The History and Theory of Self-Service in West and East Germany

By Pamela E. Swett, Rainer Gries, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-013
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Bibliography

By Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-014
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Contributors

By Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
EISBN: 978-0-8223-9035-0
PDF
Book Chapter

Index

By Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Series: e-Duke books scholarly collection.
Published: 08 August 2007
DOI: 10.1215/9780822390350-015
EISBN: 978-0-8223-9035-0
PDF