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This chapter discusses how quiz and game show formats, one of the most popular program types during socialism, were deployed as instruments for mass education. The argument zooms out to consider how quiz and game shows crystallized the logic of competition. Competition embraced and permeated socialist cultures and economies during the Cold War, which runs current to the collaborative, democratic, equalizing ethos and image of the system. The chapter unfolds this crucial competitive logic from various regional program formats that included contests in literature, arts, sciences, trades, factory work, farming, pop music, sports, beauty, and household management. These formats absorbed...

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