This chapter analyzes Hur Jin-ho’s April Snow (2002) and its popular film locations, which attracted an unprecedented number of tourists, primarily from Japan. As a highly concentrated point of attraction for tourists, the site served to demonstrate how affect spilling over from cinematic texts could potentially help to override conflicting regional politics. The chapter focuses on the relationship between the film text and tourist site, to show the formation of intertextual and intermedial spaces referred to as affective sites. Through concrete examples, the chapter shows how affective sites work as an extratextual manifestation of a diegetic location that gets...