The first section of the book confronts the human and environmental costs of this expansion of media and shows that it is unsustainable. Chapter 1 gives detailed accounts of the energy expended and matter condensed to make the world work as a mediated network. Beginning with an account of energy consumption by computing media, it addresses the energy requirements of network media, especially data centers and cloud computing. It continues with an analysis of centralized electricity generation, showing how standardization procedures and intellectual property rights increase energy usage. Emphasizing the inhuman and cyborg nature of the energy market and its...