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Myrta Silva created two personas to represent her artistic endeavors. One was Myrta Silva, using her own name, which began as the prototypical nymphet at the service of male fantasy, and developed into powerful placeholder of the nothingness all successful pop vocal execution represents. In the 1940s, her second persona, Chencha, first emerged from a huge hit, “Camina como Chencha la gambá.” Chencha became a stage character Silva enlisted principally on 1950s and 1960s television, during a humor segment called “Tira y tápate” (Dodgeball). The chapter reconstructs and analyzes Silva’s artistic genius, seen especially through her canny understanding of voice...

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