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A Chancellor's Tale: Transforming Academic Medicine
Duke University Press
Copyright:
This content is made freely available by the publisher. It may not be redistributed or altered. All rights reserved.
ISBN electronic:
978-0-8223-7393-3
Publication date:
2016
Book Chapter
Personalizing Health Care
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Published:October 2016
The genomics revolution, in which Dr. Snyderman had participated at Genentech with the sequencing of the human genome was going to transform medicine by allowing it to be more personalized and preventative. Dr. Snyderman envisioned a bold new approach termed personalized health care. Duke foresaw this and pioneered programs in personalized medicine. Perverse reimbursement incentives made broad application untenable. However, Duke’s efforts were nationally noted and spurred health care reform.
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