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Chapter 7 moves into the territory of love and relationships. In recent years, TV audiences in both China and India have been exposed to a growing number of reality and lifestyle shows focused on dating, marriage, parenting, and love relationships. While, like spirituality, the affective and intangible space of love might seem to inhabit a realm beyond the logics of late modern struggles, this chapter argues that the study of televisual treatments of love and marriage offers a privileged perspective from which one can gain an understanding of the cultural process of modernity. Drawing on a range of examples, from...

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