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Chapter 3 examines another vast televisual landscape, that of India. This chapter maps the shifting and varied constructions of place, space, and sociotemporalities that have shaped Indian TV, noting that questions of scale in India are strongly inflected by marked forms of social and cultural distinction, with media markets split along linguistic and regional lines (Bollywood versus Sandalwood, for instance) as well as religious, class, and caste lines. In discussing place and scale in the Indian context, this chapter draws upon Amin’s “nonterritorial” way of conceptualizing place, where place and spatiality are understood as increasingly virtual, such that “the proximate and the remote [can coexist] at the same geographical level” (Amin 2002, 389).

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