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The rise of popular advice and infotainment programming, alongside popular factual television more broadly, can be linked to a range of pivotal developments within the TV industry both in the region and globally, with the late 1980s and beyond seeing a broad transnational shift to a deregulated, multichannel environment characterized by audience fragmentation and increased pressure for inexpensive programing that could potentially move across a range of markets. Highlighting the distinctive sociopolitical assemblages of our three focus countries, this chapter discusses the political economy of lifestyle programming in China Taiwan, and India, as well as the cultural economy of genres and formats in these sites. Combining policy analysis with institutional and historical snapshots, interviews with industry staffers, and mapping of television schedules and ratings, we outline the political, economic, and cultural forces that have shaped the rise of lifestyle-oriented TV programming in our three focus sites.

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