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Chapter 3 considers modes of authority that undergird exhibitions and museums, a vital premise for their communicative work, before examining cultural identity and difference as an abiding exhibition concern. It introduces the broad sense of ethnographic used throughout the book, taking exhibits that foreground cultural meaning and/or difference as ethnographic. Two extended analyses—of a long-term natural history exhibit and of the museum-like display featured at a Hawaiian resort hotel—use the framework outlined in Chapter 2 to analyze their representation and the values and hierarchies of cultural difference conveyed through exhibit design.

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