Female Film Entrepreneurs in Ghana: Shirley Frimpong-Manso and Evelyn Asampana in Focus
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Published:April 2025
Robin Steedman, Rashida Resario, 2025. "Female Film Entrepreneurs in Ghana: Shirley Frimpong-Manso and Evelyn Asampana in Focus", Contemporary African Screen Worlds, Lindiwe Dovey, Añulika Agina, Michael W. Thomas
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Digital production and spectatorship have fundamentally disrupted the way Ghanaian filmmakers make movies and run their businesses. Digital distribution mechanisms have devastated parts of the industry principally because consumers no longer buy DVDs due to the accessibility of films on digital platforms such as YouTube, while at the same time distribution on online platforms has opened up new business models. This chapter examines women’s experiences of the digital transition through a comparison of two contemporary Ghanaian female filmmakers: Shirley Frimpong-Manso and Evelyn Asampana. Whether by developing a bespoke distribution platform or trying to build a business on YouTube, Frimpong-Manso and Asampana were ambitiously trying to seize digital opportunities, something that required a constellation of resources and competencies, so they could build the kinds of careers they wanted and produce the kinds of movies that resonated with their audiences.