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Book Chapter

Examining the “Opportunities”: M-Net's Zambezi Magic Channel and the Emerging Zambian Film Industry

By

Elastus Mambwe

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Doi:

https://doi.org/10.1215/9781478060413-005

Published:

April 2025

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, available at https://creativecommons.org/licenses/by-nc-nd/4.0/.

A recent development in the screen industry in Zambia has sparked optimism. The African entertainment giant M-Net’s launch of the regional television channel Zambezi Magic on the pay-television platform DStv since 2015 has especially been hailed as an opportunity for the nascent filmmaking country. This chapter examines the identified opportunities that Zambezi Magic presents for the film industry in Zambia, taking into account that the channel is an expansion strategy for parent company, MultiChoice, into the southern African regional screen production market. Utilizing qualitative in-depth interviews and document analysis, the chapter recognizes the contributions of Zambezi Magic, arguing that while the channel is an example of a counterflow of global media and culture, it is also representative of the expansionist actions of media firms from the Global South that may also have a threatening impact on local industry players.

Zambian filmmaking, Zambezi Magic, MultiChoice, film policy, Muvi TV

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Figures & Tables

Book cover for Contemporary African Screen Worlds

Contemporary African Screen Worlds

Edited by

Duke University Press

DOI:

https://doi.org/10.1215/9781478060413

Copyright:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, available at https://creativecommons.org/licenses/by-nc-nd/4.0/.

ISBN electronic:

978-1-4780-9417-3

Publication date:

2025

Filmography

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.

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Adetiba

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The Wedding Party

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.

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.

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.

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.

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.

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.

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.

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.

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.

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, dir.

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.

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,

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.

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.

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,

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.

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.

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,

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.

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.

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,

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.

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,

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, dir.

Kambili: The Whole 30 Yards

.

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.

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,

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.

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.

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,

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, dir.

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.

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.

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,

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, dir.

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2001

.

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,

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, dir.

Kejetia and Makola

.

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.

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,

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, and

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, dirs.

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.

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.

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,

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.

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.

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.

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.

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.

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,

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, dir.

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.

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.

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,

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, Jr., dir.

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.

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.

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,

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, Jr., dir.

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.

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.

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,

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, Jr., dir.

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.

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.

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,

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, and

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.

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.” Music video. Directed by

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.

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.

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,

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, dirs.

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.

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.

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.

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.

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.

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.

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.

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.

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.

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Mmino wa Modimo

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2017

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.

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.

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.

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.

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