Netflix: The Enabling Disruptor in Nigeria Open Access
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Published:April 2025
The euphoria with which Netflix was greeted among Nigerian filmmakers when it extended its business interest to Nollywood soon gave way to suspicion and controversy by scholars and lawyers. While funding and distribution, two major problems faced by the industry, are improved by Netflix’s investment and global reach, local exhibition companies have their business models disrupted by the streamer. Additionally, local and transnational audiences get quicker access to box office hits due to Netflix’s licensing and acquisitions. This chapter takes up these controversies, using the lens of digital disruption to examine the nature and extent of Netflix’s impact on Nollywood. It uses interviews and social media posts of filmmakers over two years to assess the significance of the conflicting voices, arguing within a media industries framework that digital disruption introduces gains and losses for different actors, while generating new forms of storytelling and censorship typical of international capital.