This book is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International CC BY-NC-ND 4.0) License, available at https://creativecommons.org/licenses/by-nc-nd/4.0/.
While the health and beauty industry may not have garnered the level of scholarly attention paid to other economic sectors, it was without question a critical part of Japan’s burgeoning consumer market. It provides an unparalleled window into the changing contemporary ideals of beauty and taste, not to mention being a valuable indicator of cultural trends in health and hygiene. The innovative products and clever publicity produced by pioneering companies like Kao and Shiseido tell a distinctive story about Japan’s experience of modernity, including the impact on national culture of mass-market consumerism, urbanization, and changing gender roles. This section explores the dynamic market sector of health and beauty as corporations helped construct new rituals of cleanliness, ultimately breaking down the body into constituent elements: skin, teeth, hands, and hair.
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Sources
Periodicals + Newspapers
Too numerous to include here, articles from daily, weekly, and monthly periodicals and newspapers have not been listed in the bibliography but are indicated in the endnotes of each chapter.
Aidea (Idea)
Affiches (Posters)
Art and Industry
Asahi gurafu (Asahi Graph)
Cheinstoa kenkyū (Chainstore Research)
Commerce Japan
Commercial Art
Desegno
Far Eastern Review
Front
Gebrauchsgraphik (Commercial graphics)
Graphis
Gurafikku dezain (Graphic Design)
Hanbai undo (Sales Movement)
Japan Times and Mail
Kaō buretin (Kao Bulletin)
Kenchiku shinchō (New architecture)
Kōga
Kōgei jidai (Industrial Art News)
Kōkoku bijutsu (Japan Advertising Art)
Kōkokukai (Advertising World)
Kōkū asahi (Aviation Asahi)
Kokusai kenchiku (International architecture)
Life
Matsuda shinpō (Mazda News)
Matsushita Denki geppō (Matsushita Electric Monthly)
Mavo
Mitsukoshi (Mitsukoshi taimusu) (Mitsukoshi Times)
Mizue (Watercolor painting)
Modern Publicity
Morinaga berutorain (Morinaga Beltline)
Nagaseman (Nagase man)
New York Times
Nippon
Offset- Buch- und Werbekunst (Offset, book, and advertising)
Ōsaka asahi shinbun
Ōsaka mainichi shinbun
Sandē mainichi (Sunday Mainichi)
Shiseidō cheinstoa (Shiseido Chainstore)
Shiseido cheinstoa alma mater (Shiseido Chainstore Alma Mater)
Shiseido geppō (Shiseido Monthly)
Shiseido gurafu (Shiseido Graph)
Suītorando (Sweetland)
Tōkyō asahi shinbun
Tsūrisuto (Tourist)
Travel in Japan
Umi to sora (Sea and Sky)
Yomiuri shinbun
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