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This chapter explores the origins and significance of SAMO© (1978–80), a poetic satire critiquing the corporatization of arts and life. Created by Jean-Michel Basquiat and Al Díaz, both of Puerto Rican descent, SAMO© emerged as graffiti messages on Manhattan walls, cryptically challenging consumerism and brainwashed lifestyles. The chapter traces the evolution of SAMO© from its debut to its incorporation into global art and theoretical discussions. It emphasizes Al Díaz’s unique contributions, exploring his recent revival of SAMO© to address contemporary sociopolitical issues. The chapter contextualizes SAMO© within the history of New York City graffiti, discussing how it disrupted established norms. The chapter also highlights Díaz and Basquiat’s partnership, creative language innovations, and their role within the Nuyorican and hip-hop cultural contexts. By examining SAMO© through Black, Puerto Rican, and Latinx perspectives, the chapter places it in a broader cultural and theoretical ecosystem.

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