Fair Trade Porn: Marketing, Respectability, and Ethical Consumption Available to Purchase

Porn producers use descriptors for their work that reference quality certification and labeling processes for food, fashion, agriculture, and consumables, drawing connections between labor production practices across industries. This chapter examines the marketing of organic, artisanal, and fair trade pornography and demonstrates how producers cultivate a pool of ethical porn consumers who seek to avoid mass-produced, corporatized products and instead seek out localized, customized content. This endeavor involves tensions, seeking to dismantle wealth inequality in global supply chains while brand-building and optimizing search results. The chapter explores the role of voluntary industry codes for labor standards, and the risks of porn certification in producing hierarchies between producers. It argues that fair trade involves more than fair labor practices, and requires addressing the root causes of wealth disparities between countries, performers, producers, and distributors.