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This chapter introduces affective analysis, an aesthetic method that is at the core of this book's practical philosophy. A triadic method, affective analysis postpones conceptual analysis in order to take time experiencing affects, understood as a multi-stage process, and perceptual analysis; it then compares affective and perceptual responses in order to arrive at concepts, or what Spinoza termed adequate ideas. Marks' case studies are Charlie's Angels by McG and Mounira Al Solh's Now Eat My Script. Affective analysis, an exercise to expand embodied capacities for openness and connection, strengthens the skills we will need to resist the ideological powers of the information fold and begin to unfold differently.

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