Skip to Main Content
Skip Nav Destination

Chapter 7 chronicles—week by week, milestone by milestone—how “Old Town Road” came to dominate 2019 pop culture and the charts. At the start of the year, Lil Nas X was still a closeted teenager living on his sister's couch; he was an independent recording artist trying to make his song go viral. By the summer, he would sign with a major label, team with a childhood hero on a remix, spawn headlines about the definition of country music and racism, break a string of chart records, come out as gay, and appear on the cover of Time magazine. These feats were all enabled by a confluence of digital-era phenomena and intersectional ferment.

This content is only available as PDF.
You do not currently have access to this chapter.
Don't already have an account? Register
Close Modal

or Create an Account

Close Modal
Close Modal