J. Lorand Matory is Lawrence Richardson Professor of Cultural Anthropology and Director of the Sacred Arts of the Black Atlantic Project at Duke University. He is the author of
The Factory, the Coat, the Piano, and the “Negro Slave”:On the Afro-Atlantic Sources of Marx’s Fetish
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Published:October 2018
2018. "The Factory, the Coat, the Piano, and the “Negro Slave”:On the Afro-Atlantic Sources of Marx’s Fetish", The Fetish Revisited: Marx, Freud, and the Gods Black People Make, J. Lorand Matory
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The idea of the “fetish” stigmatized African gods. Marx formulated the theory of historical materialism during an era of not only anti-Semitism in Europe but also European settler colonialism and the moral struggle over the fairness of enslaving Africans. Enlightenment advocates of bourgeois rights used African gods, described as “fetishes,” as metaphors to criticize their European opponents in debates over tariffs, democracy, consumerism, and the authority of the Roman Catholic Church. Marx's advocacy of industrial workers' rights borrowed this ethnocentric vocabulary and took for granted both the virtue of settler colonialism and anti-Abolitionist representations of the enslaved African. This Afro-Atlantic backdrop of Marx's ideas and activism have been overlooked for too long.
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