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Following the IMF's destruction of the economy, Argentine social movements engaged in direct actions and theater through nonhierarchical organizational power structures. This chapter explores the “politics by other means” of the Asamblea Popular Ambiental de Gualeguaychú (Asamblea) to stop the installation of Finnish paper mills in Uruguay. By exploring the racial, gendered, and class tensions involved in the rhizomatic, multiclass, multiethnic Asamblea, the chapter explores the ensemble of discourse that ranged from a former Maoist organizer blockading an international bridge with his tractor, to a barely clad, studded-in-glitter Gualeguaychú Queen of the Carnival protesting in front of the world’s heads...

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