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This introduction makes the case for the importance of this volume by suggesting the need to think media theorization situationally. Corresponding to this, it argues that such a resitutation of the boundaries of what is called media theorization also opens the door to rethinking the very definition of media theory. This makes the consideration of particular situations in which media theory develops all the more important. While this volume focuses on Japanese media theory in particular, it also argues for the importance of decentering the West in the study of media more broadly, emphasizing the need for studying and writing about media theory with an eye to geographical and geocultural specificity everywhere—including the often unmarked West.

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