In recent years companies that market race‐based biotechnologies have promised to extend the benefits of genetic research to people of color, and media promoting genetic technologies have prominently featured their images. At the same time, the important role of genetic screening that makes individual citizens responsible for ensuring good health by reducing genetic risk may support the wider incorporation of genetic technologies into the neoliberal health care system. The author argues, therefore, that we need a new reproductive dystopia that accounts for the changing political context of reproduction. This chapter critically explores the role of race and racism in the emergence of reproductive technologies that incorporate advances in genetic science and considers the implications of including women of color in the market for reprogenetic technologies, particularly when this is done with the expectation that women will use these technologies to manage genetic risk. In investigating these issues, the author hopes to shed light on the critical relationship between racism, neoliberalism, and reproduction.