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Eyeing the backlash against disco and never wholly convinced by disco in the first place, major-label record companies unceremoniously reversed out of disco and closed down their disco departments. Only Warner Bros. held its ground. The head of the company’s disco department, Ray Caviano, remained convinced of disco’s viability and argued that he could make money selling 75,000 to 100,000 records if he had “a tight deal.” Meanwhile, the dregs of the disco industry convened at the Century Plaza, Los Angeles, to attend the seventh Billboard Disco Forum in February 1980. The conference also provided independent labels with an opportunity to describe their response to the turbulent market, which led them to rein in operations while maintaining core activity. The arguments continued through to the eighth Billboard Disco Forum, held at the Sheraton Center in New York in July 1980. The confab also resolved to lay the disco moniker to rest.

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