This chapter examines the struggles over the memory and meanings of the Constitutionalist Revolution of 1932, starting with the commemorations in the years immediately following the uprising, then moving to the “Ninth of July” festivities during the IV Centenário, and ending with the silver jubilee celebrations in 1957. The sense of regional unity produced by the movement proved short-lived, and by 1937 political splits within São Paulo had undercut the appeal of Constitutionalism. In 1954 the uprising had become a premise for celebrating São Paulo’s prosperity and reinforcing a particular definition of paulistinidade, but by 1957 the main theme was...