Skip Nav Destination
Hitchcock à la Carte
By
Duke University Press
Copyright:
This content is made freely available by the publisher. It may not be redistributed or altered. All rights reserved.
ISBN electronic:
978-0-8223-7602-6
Publication date:
2015
Book Chapter
Smaller Screen, Bigger Brand: Hosting “Hitchcock”
-
Published:February 2015
The chapter focuses on Hitchcock’s career moves after his contract with Selznick expired in 1946 up to the television engagement in 1955, which was spearheaded by his agency MCA and Lew Wassermann. In analyzing the television’s key elements, the paratexts (prologues and epilogues featuring Hitchcock) are as important as the teleplays. Here the host’s malleable identity was played around with in addition to the weekly feud with the sponsor’s intrusive commercials—Bristol-Myers owned the show for the initial seasons and was in turned represented by Young & Rubicam. Hitchcock’s televisual demeanor was decidedly English, and among the figures that served as...
This content is only available as PDF.
You do not currently have access to this chapter.
Advertisement