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Based on lectures given in 2011 and 2012, chapter 5 is an exploration of the complex interrelationships between “conceptualism” and “Conceptual Art” in avant-garde art practice since the 1960s. The author argues that a number of different conceptions of both terms were in play before, during, and after the brief ascendency of Conceptual Art as a movement during the 1970s. He begins by distinguishing conceptual aspects in the work of certain Pop artists. He then elaborates a “theory of conceptualism” as a description of three phases in the development of conceptualist art as it took a variety of forms from the 1960s through the 1970s in art centers and at what were then peripheral locations around the world.

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