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This chapter explores the State’s top-down restructuring of television that took place in the early 1960s. Beginning with the nationalization of all television industries, new station names, high-culture-oriented programming, and a new broadcasting law, the State created a new television structure and culture. With the incorporation of a new political system, Fidel Castro and his ministers began the process of redefining what it meant to be Cuban and modern. Television played a vital role in this transformative stage of tearing down ideological beliefs and building a different foundation. While the medium continued to broadcast the advances of the born-again Cuban nation, building a socialist consciousness became television’s main function. From a new administration to creative personnel to pedagogical and propaganda-oriented programming fare, helping to construct a socialist modernity became Cuban television’s principal function.

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