Broadcasting Modernity: Cuban Commercial Television, 1950-1960
Yeidy M. Rivero is Associate Professor of Screen Arts and Cultures at the University of Michigan. She is the author of
From Broadcasting Modernity to Constructing Modernity
This chapter explores the State’s top-down restructuring of television that took place in the early 1960s. Beginning with the nationalization of all television industries, new station names, high-culture-oriented programming, and a new broadcasting law, the State created a new television structure and culture. With the incorporation of a new political system, Fidel Castro and his ministers began the process of redefining what it meant to be Cuban and modern. Television played a vital role in this transformative stage of tearing down ideological beliefs and building a different foundation. While the medium continued to broadcast the advances of the born-again Cuban nation, building a socialist consciousness became television’s main function. From a new administration to creative personnel to pedagogical and propaganda-oriented programming fare, helping to construct a socialist modernity became Cuban television’s principal function.
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