This chapter examines processes integral to producing ads for broadcast media, as well as emerging approaches to digital media and marketing. It illustrates how “assemblages” of diversity are produced through the politics of casting, brand, and diversity. The chapter traces how Asian American casting in general market ads has shifted in recent years, as well as how they may differ from those in Asian American advertising. It also explores the general market advertising concept “ethnic ambiguity,” a popular approach to representing diversity. The chapter then turns its attention to broadcast, digital media, social media, public relations, corporate sponsorship, and “out-of-home”...