Skip to Main Content
Skip Nav Destination

This chapter examines the tensions that arise between ad executives and their corporate clients about their creative work. Concepts of “affect,” “race,” and the culture of workplaces in the “new economy” provide a foundation for analysis of interaction about advertising approaches and concepts. “Intercultural spaces” form zones of value for demonstrating expertise and authority. The chapter presents different examples of affect and expertise, including the use of linguistic registers, the process of training novice ad executives, and presenting one’s skill set and heritage as a basis on which to make broader claims about racial, ethnic, and linguistic knowledge. It also...

This content is only available as PDF.
You do not currently have access to this chapter.
Don't already have an account? Register
Close Modal

or Create an Account

Close Modal
Close Modal