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This chapter explores the nonvisual senses as modes of experiencing the Strip and its pleasures, addressing the ways in which these senses function to orient us both in space and as consumers and subjects. This is a cultural analysis of the senses in and around the Strip. The chapter covers olfactory, audio, and even taste architectures of retailers and hotel-casinos as well as the politics of touching in Madame Tussauds Wax Museum. The chapter presents these often overlooked impulses as powerful and active vectors of the commercial environment. By exploring examples of each individual mode of sensory stimulation, one can begin to see the senses as forces that push and pull and effectively acclimatize visitors to the many spaces, activities, and shopping and gaming experiences on offer.

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