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Las Vegas epitomizes the normalization of surveillance and the privatization of public space. The same data mining and biometric technologies used to monitor gamblers, maximize consumption, and control labor in casinos are integrated into other aspects of daily life, such as online shopping, social networking, and the workplace. Vegas entertainments like csi: The Experience and The Gun Store illustrate how popular culture capitalizes on fear and habituates participants to total visibility in a surveillance society.

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