This chapter defines the analog, the digital, and the virtual through the collected writings of Henri Bergson. It begins with a meditation on Bergson’s critique of the cinematograph: his perplexing claim that cinema is not a time-based medium. But the cinematograph is only a metaphor for synchronic, deterministic, and numeric or “digital” ways of thinking. Bergson employs a suite of other metaphors that allow us to unsolder these terms from their associated media. New understandings of the digital, the analog, and the virtual are revealed in Christian Marclay’s The Clock (2010), a twenty-four-hour video installation made entirely of found footage...