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This chapter examines the omnipresent, often mocked, and little understood fashion blogger poses. Unlike professional fashion modeling poses, fashion blogger poses embody and enact aesthetics of inclusion rather than exclusion. Vernacular styles of posing, they represent authentic and real individual style. Set in everyday spaces and public nonplaces, fashion blogger poses locate fashion and style in bloggers’ everyday life rather than sequestered in corporate fashion’s highly guarded spaces. Asian superbloggers’ brand-name poses are value-producing job performances. And as with the job performances of many other minoritized workers, Asian superbloggers’ job performances have an added racial and gendered dimension of impression...

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