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Guided by Pierre Bourdieu’s theory that tastes are shaped by “the logic of the space of [taste] production,” this chapter sets out to understand the influential if contentious force of Asian superbloggers’ fashion tastes and styles by first examining the cultural logic structuring the taste for Asian superbloggers’ tastes. Chapter 1 discusses the historical, cultural, and political legacy of dominant racial tastes—and distastes—for Asians. The “cheap Asian” stereotype provides a critical model of one specific articulation of racial tastes for and against Asianness. The stereotype has functioned paradoxically to position Asians both as a model minority labor force willing to...

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