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images of manliness and womanliness
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images of manliness and womanliness
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Journal Article
Agricultural History (2024) 98 (3): 376–412.
Published: 01 August 2024
.... Manufacturers deliberately associated machine milking with images of masculinity. In the 1920s and 1930s, ads emphasized that both men and women could milk by machine. By the 1940s and 1950s, the ads depicted milking in an ungendered way, as a depersonalized technical process that was neither manly nor womanly...
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