...Anna Thompson Hajdik Abstract This essay examines the introduction of the Borden Company's brand mascot “Elsie the Borden Cow” at the 1939 World's Fair. Through an extensive visual analysis of Borden's fair time publicity stills and advertisements, it argues that the creatively conceived “spokes...

...; William S. Borden, The Pacific Alliance: United States Foreign Economic Policy and Japanese Trade Recovery, 1947–1955 (Madison: University of Wisconsin Press, 1984); Hatano Sumio, “Tōnan ajia kaihatsu o meguru Nichi-Bei-Ei kankei: Nihon no koronbo puran ka’nyū (1954 nen) o chūsin ni” [Japan-US-UK...

... of American Manufacturers from 1608 to 1860 , Vol. 2 (Philadelphia: Edward Young, 1866 ), 540 -47 Joe B. Frantz , Gail Borden: Dairyman to a Nation (Norman: University of Oklahoma Press, 1951 ) Charles S. Greene , "The Fruit Canning Industry," Overland Monthly and Out West...

... Fall Memorial Award for the best article submitted to Agricultural History. Her article, which appeared in the fall 2014 issue of Agricultural History, is entitled, A Bovine Glamour Girl : Borden Milk, Elsie the Cow and the Convergence of Technology, Animals, and Gender at the 1939 New York World s...

...’: Borden Milk, Elsie the Cow, and the Convergence of Technology, Animals, and Gender at the 1939 New York World's Fair .” Agricultural History 88 , no. 4 ( Fall 2014 ): 470 – 90 . Haraway Donna J. “ A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth...

... for a reported 2.5 million dollars. The nearby Sanford winery was rejuvenated by capital from Robert Kidder, chairman of Borden Cor? poration and former chairman of Duracell Corporation.33 Continued supply limitations in the 1990s led many wineries to purchase premium bulk wines from other countries. Mondavi...

... Oils for the Six Months Ending December 31, 1879 (Lansing: State Printer, 1880); the classic work on the relation between branding and quality is Neil Borden, The Economic Effects of Advertising (Chicago: Richard D. Irwin, 1942), Chpt. 22; on Standard s concerns with quality, see Alfred Chandler...

... their holdings in nitrogen production, with DuPont, Kerr-McGee, Monsanto, American Cyanamid, Allied Chemical, and Borden acquiring nitrogen fertilizer distribution facilities or announcing plans to build new nitrogen plants. 26 Set against the vertical integration of the nitrogen supply chain into Big Oil...

... BordenFarmProductsCompany,41:3:259-60 Borden,Gail,27:1:39 Bordley,JohnBeale,42:3:189,43:1:48-50, 64-65, 154-55, 193, 194, 197 Borsodi,Ralph,47:4:288 agrarianresponseto modemAmerica,41:2:155-66 Boserup,Ester,49:3:473-74, 484-85, 489-90 ConditionsofAgriculturalGrowth:TheEconomicsofAgrarianChangeunder PopulationPressure,43:1...