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Journal Article
Agricultural History (2024) 98 (3): 376–412.
Published: 01 August 2024
..., it promised to save labor and do the job more effectively than milking by hand. At the same time, adult men entered the cowshed and milked alongside women. But how were these simultaneous changes connected? This study analyzes advertisements for milking machinery in Sweden's most popular farm weekly...
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View articletitled, Technology and Gender in Swedish Agriculture: Masculinity and Femininity in Swedish <span class="search-highlight">Advertisements</span> for Milking Machines from the 1920s through the 1950s
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for article titled, Technology and Gender in Swedish Agriculture: Masculinity and Femininity in Swedish <span class="search-highlight">Advertisements</span> for Milking Machines from the 1920s through the 1950s
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in Exploring Agriculture in the Age of Industrial Capitalism: Swiss Farmers and Agronomists in North America and the Transnational Entanglements of Agricultural Knowledge, 1870s to 1950s
> Agricultural History
Published: 01 May 2022
Figure 3. “The American Hay Elevator.” This widely reprinted advertisement used the symbolic meaning of technological progress associated with American farm machinery to promote a hay elevator that Hans Moos had initially imported from the United States in 1893. © Archives of Rural History, Bern
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in Natural Partners: Chilean Nitrates and the Rise of Intensive Agriculture in the US South, 1900–1945
> Agricultural History
Published: 01 February 2023
figure 3. An advertisement produced by the New York–based Chilean Nitrate of Soda Educational Bureau. Box 14, William Shields Myers Papers, Special Collections and University Archives, Rutgers University, New Brunswick, NJ.
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in Farming with Petroleum: The Nitrogen Fertilizer Industry's Malthusian Bargain
> Agricultural History
Published: 01 August 2024
Figure 3. Advertisement for natural gas developer Tellurian, New York Times , April 23, 2023.
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Journal Article
Agricultural History (2014) 88 (4): 566–590.
Published: 01 October 2014
...Lyn Ellen Bennett; Scott Abbott Abstract This article examines the copious and creative advertisements various manufacturers employed to sell barbed wire in the decades after its invention. Barbed-wire poems, posters, trade cards, almanacs, and fliers constructed layers of meaning for the new fence...
Journal Article
Agricultural History (2020) 94 (1): 1–23.
Published: 01 January 2020
... Crisis, a proliferation of new masculinities, second-wave feminism, a growing number of women farm operators, and a new identity as a beleaguered minority. By boosting the size and stature of farm men, advertisers reassured farmers that even during a period of rapid social and cultural change and one...
Journal Article
Agricultural History (2006) 80 (1): 1–16.
Published: 01 January 2006
... bought their first set. With the coming of radio, formerly isolated rural homes had access to world news, current weather and market reports, and a host of USDA-produced agricultural programs. However, it was the national network entertainment programs with their many advertisements that promised...
Journal Article
Agricultural History (2005) 79 (1): 27–49.
Published: 01 January 2005
... fences onto peri-urban subdivisions and erecting new ones to create a rustic appearance. Post and rail fence use in advertisements and other media shows that they have achieved a new status as an icon of rural Australia. Copyright 2005 Agricultural History Society 2005 Notes 1 James Atkinson...
Journal Article
Agricultural History (2009) 83 (4): 477–502.
Published: 01 October 2009
.... By the late 1970s, however, members began to employ a new rhetoric shaped by their labor on the farm to claim an important stake in the production and marketing of commodities. They took responsibility for large-scale advertising campaigns, managed a growing budget, and became leaders within the IPPA...
Journal Article
Agricultural History (2013) 87 (3): 287–313.
Published: 01 July 2013
...Carrie A. Meyer Abstract Advertisements for internal combustion engines, commonly called gas engines, appeared regularly in farm magazines in the mid-1890s. By the century's turn, one hundred US companies produced stationary or portable gas engines for farmers. Fifteen years later, the number...
Journal Article
Agricultural History (2014) 88 (1): 87–119.
Published: 01 January 2014
... modified the producer-populist “labor theory of value” to create a “technological surplus value ideology,” which framed invention as productive labor. The firm's initiative to mold McCormick heritage into recognized national history through advertising, sales agents, exhibitions, and ultimately a campaign...
Journal Article
Agricultural History (2014) 88 (4): 470–490.
Published: 01 October 2014
...Anna Thompson Hajdik Abstract This essay examines the introduction of the Borden Company's brand mascot “Elsie the Borden Cow” at the 1939 World's Fair. Through an extensive visual analysis of Borden's fair time publicity stills and advertisements, it argues that the creatively conceived “spokes...
View articletitled, A “Bovine Glamour Girl”: Borden Milk, Elsie the Cow, and the Convergence of Technology, Animals, and Gender at the 1939 New York World's Fair
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for article titled, A “Bovine Glamour Girl”: Borden Milk, Elsie the Cow, and the Convergence of Technology, Animals, and Gender at the 1939 New York World's Fair
Journal Article
Agricultural History (2010) 84 (2): 195–223.
Published: 01 April 2010
... as "agriburbs." Agriburbs, such as Ontario, were communities consciously planned, developed, and promoted based on the drive for profit in emerging agricultural markets. Advertised as the perfect mix of rural and urban, they promised a superior middle-class lifestyle. On the one hand, agriburbs evoked the myths...
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in Growing Wild: Visions of Wildlife Management as Agricultural Science in American Forests and Fields
> Agricultural History
Published: 01 May 2023
figure 5. Game breeding attracted interest from sporting good suppliers like Abercrombie and Fitch, who touted wildlife propagation as good business in addition to sensible conservation. Advertisement, Game Breeder , April 1912, 31.
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Journal Article
Agricultural History (2001) 75 (2): 135–167.
Published: 01 April 2001
... Report on the Post-Revolutionary History of Agriculture in Virginia," William and Mary Quarterly, 1st ser., 26 (January1918): 162 -63 9 Virginia Gazette and Alexandria Advertiser, 18 February 1791 10 Crothers, "Projecting Spirit," 35-37, 69-81, 87-91 Taylor, Arator, 83-85, 99-101, 102-15...
Journal Article
Agricultural History (2005) 79 (1): 74–96.
Published: 01 January 2005
... University Press, 1965 ), 38 Japan Times and Advertiser (Tokyo), Jan. 5 , 1942 , Nov. 12,1942 3 Kiyoshi
Osawa
, A Japanese in the Philippines: An Autobiography , trans. Tsunesuke Kawashima (Quezon City, Philippines: Kalayan Press, 1978 ), 45 ,64,70,86 A. V. H.
Hartendorp...
Journal Article
Agricultural History (2007) 81 (2): 182–203.
Published: 01 April 2007
...: Industrial Workers in Chicago, 1919-1939 (New York: Cambridge University Press, 1990 ); Michael G.
Kammen
, American Culture, American Tastes: Social Change and the 20th Century (New York: Knopf, 1999 ); T. J. Jackson
Lears
, Fables of Abundance: A Cultural History of Advertising...
Journal Article
Agricultural History (2019) 93 (4): 778–779.
Published: 01 October 2019
... the histories of baking, public policy, business, and advertising. Her work is an essential look at the growth of food businesses and the ways these firms reshaped consumers relationships with food. Baking Powder Wars begins by looking at baking in the early United States, showing the transitions from yeast...
Journal Article
Agricultural History (2017) 91 (2): 171–186.
Published: 01 April 2017
.... “Agriculture,” Sydney Gazette and New South Wales Advertiser (NSW), Mar. 25, 1841 , 2 . Australian newspaper sources can be found via the Trove portal of the National Library of Australia, http://trove.nla.gov.au/newspaper/result?q= (Accessed Aug. 8, 2016 ). Joseph Powell, Mirrors of the New...
Journal Article
Agricultural History (2002) 76 (1): 82–105.
Published: 01 January 2002
..., presum- ably with the support of the Longview Chamber of Commerce, usually defined "modernity" as a correct way of doing business that aimed, not at local interconnection, but at an urban lifestyle. In targeting consumers, the paper portrayed the correct business practice of advertising as a service...
View articletitled, Negotiating “The Circle of Friendship”: Agriculture, Cooperation, and Diversity in a Small-Town Revitalization Program, 1926–1930
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for article titled, Negotiating “The Circle of Friendship”: Agriculture, Cooperation, and Diversity in a Small-Town Revitalization Program, 1926–1930
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