In the wake of Russia's invasion of Ukraine in February 2022, the American fast-food chain McDonald's withdrew from the Russian market. McDonald's had operated in Russia since 1990, and the chain was popular with Russian consumers. Analysts predicted that Russians, deprived of their Big Macs, would revolt and place additional pressure on President Vladimir Putin to end the war. But such hopes fizzled. Though McDonald's sold its stores in Russia, the rebranded restaurants, known as “Vkusno i tochka” (“Tasty and That's It”), were able to produce and sell meals that approximated what Russian consumers had grown accustomed to before the invasion.

Suzanne Wengle's book was released in March 2022, too late to include coverage of the war. But the book is nonetheless a timely addition to the literature. It includes a wealth of observations that help us understand Russia's ability to weather Western sanctions and continue to project its influence...

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